This six-panel Archie comic pokes fun at the modern obsession with iPhones by exaggerating how Archie and his friends interact with the device. Archie proudly flaunts his phone as though it’s the ultimate prize, comparing it to Betty in a hilariously misguided attempt at flattery. Meanwhile, Jughead remains detached, unimpressed by the gadget, and more focused on his usual food-driven antics. The humor builds as Archie becomes overly absorbed in selfies and videos, oblivious to how ridiculous he looks to his friends.
The satire lies in how the characters use the iPhone as a status symbol while missing the point of real connection. Betty’s sarcastic gratitude and Veronica’s eye-roll at Archie highlight the absurdity of prioritizing technology over genuine interaction. The strip ends with Archie making a fool of himself, proving that even the shiniest new phone can’t make its owner less awkward. It’s a playful commentary on vanity, tech obsession, and the timeless humor of Archie’s cluelessness.
